Tanfi Group
We collaborated with Tanfi Group, a new supermarket in Yaoundé, Cameroon, to create a compelling and cohesive brand identity. Our objective was to develop a brand that would resonate with local consumers, differentiate Tanfi Group in a competitive market, and establish a strong foundation for the supermarket’s growth. The outcome was a distinctive and memorable brand identity that successfully positioned Tanfi Group as a preferred shopping destination in Yaoundé.
Problem
Tanfi Group, being a new entrant in the highly competitive supermarket sector in Yaoundé, faced the challenge of establishing a strong and recognizable brand. The primary issues included creating a brand that could attract and retain customers, building trust and credibility in a new market, and differentiating the supermarket from established competitors. The lack of an existing brand identity posed a significant hurdle in achieving these goals.
Task
Our task was to develop a comprehensive brand identity for Tanfi Group that would address these challenges. This involved creating a unique brand name, designing a logo incorporating a shopping cart as requested by the client, developing brand guidelines, and implementing a consistent visual and verbal identity across all touchpoints. The goal was to create a brand that would effectively communicate Tanfi Group's values, appeal to the target audience, and establish a strong market presence.
For Tanfi Group, a new supermarket in Yaoundé, we created a compelling brand identity to establish a strong market presence. We designed a logo featuring a shopping cart in a red and white color scheme to convey energy and trust. Detailed brand guidelines ensured consistent use across all marketing materials. The visual identity extended to store signage, packaging, and promotional materials, while the verbal identity featured a friendly and customer-centric tone. This cohesive brand identity helped Tanfi Group gain recognition, attract customers, and build credibility in a competitive market.
