Bitsika Africa
Bitsika, an innovative mobile app offering virtual Visa cards, engaged our agency to leverage social media influencer marketing to expand its reach in Cameroon. The app allows users to create virtual Visa cards, top them up with MTN or Orange mobile money, and use them for various online transactions.
Objective
To increase awareness and user engagement for the Bitsika app among Cameroonians, highlighting its ease of use, affordability, and versatility as a virtual card for online payments.
Strategy
Our strategy involved a two-part video campaign aimed at educating and engaging the target audience. We partnered with Sinet Akih, a renowned tech and business content creator in Cameroon, to effectively reach and resonate with the local audience. The first video introduced the app and its primary benefits, while the second video addressed user feedback and answered common questions, reinforcing Bitsika's value proposition.
Results
Number 1 Referral in Cameroon: Successfully became the number 1 referral source for Bitsika from Cameroon.
Increased App Downloads
Enhanced User Engagement: Over 60,000 views and 300,000 impressions across all platforms.
